{"id":12773,"date":"2022-10-10T16:37:57","date_gmt":"2022-10-10T16:37:57","guid":{"rendered":"https:\/\/bitsacard.com\/blog\/what-is-email-marketing-the-definitive-guide\/"},"modified":"2025-10-13T12:48:25","modified_gmt":"2025-10-13T12:48:25","slug":"what-is-email-marketing-the-definitive-guide","status":"publish","type":"post","link":"https:\/\/bitsacard.com\/blog\/en\/what-is-email-marketing-the-definitive-guide","title":{"rendered":"What is email marketing? The definitive guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There are many ways in which marketing can influence our decisions. Thousands of studies have investigated and are investigating daily which are the best techniques and tools to conquer the target audience. Techniques such as <strong><a href=\"https:\/\/bitsacard.com\/blog\/que-es-el-marketing-de-afiliados-todo-en-5-minutos\">affiliate marketing<\/a><\/strong> or <strong><a href=\"https:\/\/bitsacard.com\/blog\/que-son-los-embudos-de-venta-guia-rapida\">sales funnels<\/a><\/strong> have simplified this arduous work, but today we will talk about an essential tool for any brand that has an online presence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without further ado, let&#8217;s find out <strong>what e-mail marketing is<\/strong>, the ace up the sleeve of direct marketing. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfQu\u00e9 es el email marketing?<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Email marketing i<strong>s a strategy of interaction with customers<\/strong>, in which consumers&#8217; email addresses are used as a communication channel. Simply defined, they are mailings that are sent periodically for the purpose of: <\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Increase the number of customers. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Develop a loyal relationship with repeat buyers. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Increase sales. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Generate trust towards your product or service through quality content. <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For this reason, we can define mail types according to their function:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Emails to attract new customers interested in your products\/services. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"color: #153b68;\"><strong>Newsletters:<\/strong><\/span> Their objective is to <strong>maintain frequent contact with users<\/strong> through information related to the brand, such as offers, image changes, product launches, etcetera. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong><span style=\"color: #153b68;\">Administrative emails<\/span><\/strong>: They are related to internal mail management. This type of email is the one you receive after registering on the site to thank you for your subscription and your interest. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"color: #153b68;\"><strong>Loyalty emails<\/strong><\/span>: They seek to <strong>strengthen<\/strong> your relationship with people who have already purchased from the company, in order to increase their loyalty to the brand. <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Of course, all of the above is entirely useful for the type of marketing that employs this method: direct marketing. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Direct marketing and email marketing<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Broadly speaking, direct marketing is an advertising campaign that <strong>targets a group of people and its purpose is to produce an action.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <strong>if a company publishes on their social networks<\/strong> that they have a promotion during a specific day for their loyal buyers, they do so in order to get them to purchase a product on that date. Consequently, in this example you can find three aspects of direct marketing: <\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><span style=\"font-weight: 400;\"><span style=\"color: #153b68;\"><strong>Advertising:<\/strong><\/span> The offer of the day. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"color: #153b68;\"><strong>Specific group of people:<\/strong><\/span> Loyal buyers. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong><span style=\"color: #153b68;\">Action they want to happen:<\/span><\/strong>A purchase on promotion day. <\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Now, when the email marketing tool is introduced, what they are looking for is that, by means of a personalized or general email to their customers, they respond:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Logging into a site to review the business catalog, new website, related news, and so on.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Filling out a form. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Making a purchase, among others. <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In this way, they take advantage of the database they have, in order to <strong>relate and dialogue with interested people in a precise way,<\/strong> which encourages their intention to buy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, in addition to the above, it is also very useful for measuring the results of email marketing campaigns or other advertising proposals. Clearly, through the action that is posed in the message, they can establish the effectiveness and impacts of the email. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>So far, so good. But where do they get the emails from?<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The most common mechanisms for collecting data and appending it to databases are purchased lists and the form on your website. <\/span><span style=\"font-weight: 400;\">Honestly, of these two, it is advisable to use the second one. If you&#8217;re wondering why not the first one, the reason is simple: it&#8217;s not profitable. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>1) Purchased lists<\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The purchased mailing lists, usually come from companies that also offer their products and services, but <strong>have the dual purpose of taking advantage of the fact that you provided your data<\/strong> voluntarily, <strong>to sell them.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, based on this idea, if you provided your email address to any site, you did it to receive information specifically about the topic you were interested in. If, on the contrary, your inboxes are filled with emails from other businesses, <strong>you are likely to feel confused or annoyed and mark it as spam.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it is better than companies:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Rely on the potential of your own business idea and branding to catch interested parties.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Respect the confidentiality of personal data. <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>2) Web forms<\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In this world, pages whose design goal is to convert curious visitors into potential customers (leads) are called <strong>&#8220;landing pages&#8221;.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, landing pages are methods used within a page to <strong>seduce the user and<\/strong> <strong>encourage them to leave their personal data in the form<\/strong> to access other content of interest. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">An example of this is when you enter a post on a website where they explain what email marketing is. After reading the article, you decide you want to know more about it, so you sign up for their weekly newsletter to find out what&#8217;s new. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this simple, but not so simple way, they achieve their goal of making a person who visited the page by chance, be captivated by it. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-12292 size-full\" src=\"https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2021\/09\/Que-es-el-email-marketing1.jpg\" alt=\"What is email marketing? The definitive guide\" width=\"768\" height=\"526\" srcset=\"https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2021\/09\/Que-es-el-email-marketing1.jpg 768w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2021\/09\/Que-es-el-email-marketing1-300x205.jpg 300w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2021\/09\/Que-es-el-email-marketing1-700x479.jpg 700w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>I understand, then, what is the email marketing process?<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To condense all the above and clear your doubts, imagine this process in three phases:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><span style=\"color: #153b68;\">1) <\/span><\/strong>Through the echo generated by a specific idea or project thanks to its brand management (branding), companies take a place in your mind. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, you will be intrigued and will want to learn more and try their products or services. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><span style=\"color: #153b68;\">2)<\/span><\/strong>After the discovery and research stage, <strong>you read about the brand and interact<\/strong> with it through social networks or its website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here you may be<\/span> <span style=\"font-weight: 400;\">prompted to<\/span> <span style=\"font-weight: 400;\">fill out a form to access your newsletter and this is when newsletters and promotions come in, both ready for you to be ready to buy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"color: #153b68;\"><strong>3)<\/strong><\/span> Finally, <strong>you register and your personal information<\/strong> will be ready to get the latest news from the brand. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #153b68;\">So much for our journey through the vast terrain of marketing. <\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If you are interested in reading more articles associated with marketing, personal finance, entrepreneurship and much more, you are in the right place. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to calm your curiosity about these topics, we recommend our article on &#8220;<a href=\"https:\/\/bitsacard.com\/blog\/como-promocionar-tu-negocio-en-redes-sociales\">how to promote your business on social networks<\/a>&#8220;, where you will have another perspective on how companies use their social networks as a marketing strategy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, if you are looking for a place to keep the money you have earmarked for your next purchases, so that you can use it anywhere, <a href=\"https:\/\/bitsacard.com\/en\/plans\">Bitsa card is what you need!<\/a> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With it, you can receive money wherever you are and make unlimited purchases (even reloading with cryptocurrencies), without the need for a bank account. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the time being, see you in a future article!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many ways in which marketing can influence our decisions. Thousands of studies have investigated and are investigating daily which are the best techniques and tools to conquer the target audience. Techniques such as affiliate marketing or sales funnels have simplified this arduous work, but today we will talk&#8230;<\/p>\n","protected":false},"author":22,"featured_media":12289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,262,260],"tags":[543,555,557,556,544,549,553,546,554,552,545,548,558,547,551,541,550,542],"class_list":["post-12773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bitsa-en","category-business-en","category-entrepreneurship","tag-buyer-person","tag-communication-channel","tag-communication-tool","tag-database","tag-digital-marketing","tag-direct-marketing","tag-email-marketing-campaigns","tag-email-marketing-strategy","tag-email-marketing-tool","tag-input-trays","tag-landing-pages-2","tag-mailing","tag-mailing-address","tag-measuring-results","tag-potential-customers","tag-products-or-services","tag-quality-content","tag-social-networks"],"_links":{"self":[{"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/posts\/12773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=12773"}],"version-history":[{"count":2,"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/posts\/12773\/revisions"}],"predecessor-version":[{"id":16218,"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/posts\/12773\/revisions\/16218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/media\/12289"}],"wp:attachment":[{"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=12773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=12773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=12773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}