{"id":15065,"date":"2025-09-25T15:30:40","date_gmt":"2025-09-25T15:30:40","guid":{"rendered":"https:\/\/bitsacard.com\/blog\/?p=15065"},"modified":"2025-10-06T15:19:55","modified_gmt":"2025-10-06T15:19:55","slug":"bitcoin-surpasses-amazon-in-market-capitalization","status":"publish","type":"post","link":"https:\/\/bitsacard.com\/blog\/en\/bitcoin-surpasses-amazon-in-market-capitalization","title":{"rendered":"Bitcoin Surpasses Amazon in Market Capitalization"},"content":{"rendered":"<p class=\"my-0\">On May 22, a milestone in the history of\u00a0<strong>Bitcoin<\/strong>\u00a0took place as it managed to surpass\u00a0<strong>Amazon<\/strong>\u00a0in market capitalization. On that day, the market value of\u00a0<strong>Bitcoin<\/strong>\u00a0reached $2.19 trillion, surpassing\u00a0<strong>Amazon<\/strong>, which stood at $2.13 trillion.<\/p>\n<p class=\"my-0\">This event positioned\u00a0<strong>Bitcoin<\/strong>\u00a0as the fifth most valuable asset in the world, behind giants like Apple, Microsoft, and Nvidia. It is worth noting that the increase in its value coincided with the\u00a0<strong>Bitcoin Pizza Day<\/strong>. This day commemorates how, on the same date in 2010, the first purchase using\u00a0<strong>Bitcoin<\/strong>\u00a0as a means of payment was made.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-15045 size-full\" src=\"https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-5.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-5.jpg 1920w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-5-300x200.jpg 300w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-5-1024x683.jpg 1024w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-5-768x512.jpg 768w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-5-1536x1024.jpg 1536w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-5-700x467.jpg 700w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p class=\"my-0\"><strong>CoinMarketCap<\/strong>\u00a0showed in its real-time data how the total cryptocurrency market capitalization reached more than $3.49 trillion. Although there are many bullish events, you should know that this is not the highest the crypto market has ever reached.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-15049 size-full\" src=\"https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-4.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-4.jpg 1920w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-4-300x200.jpg 300w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-4-1024x683.jpg 1024w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-4-768x512.jpg 768w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-4-1536x1024.jpg 1536w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-4-700x467.jpg 700w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p class=\"my-0\"><strong>Who is involved?\u00a0<\/strong><\/p>\n<p class=\"my-0\">This historic moment involves several players from both the financial and technological ecosystems.\u00a0<strong>Bitcoin<\/strong>\u00a0is the pioneering and most recognized cryptocurrency worldwide. Its recent price increases are due both to the actions of individual investors and to the consolidation it has been gaining in recent months, managing to surpass not only\u00a0<strong>Amazon<\/strong>, but also other tech giants like Meta or assets like silver.<\/p>\n<p class=\"my-0\">This milestone is considered so important, since\u00a0<a href=\"https:\/\/www.amazon.com\"><strong>Amazon<\/strong><\/a>\u00a0is a renowned tech giant and pioneer in e-commerce and technology. That\u00a0<strong>Bitcoin<\/strong>\u00a0has managed to surpass this giant in capitalization highlights how decentralized assets are managing to compete against the traditional.<\/p>\n<p class=\"my-0\">The recent momentum of\u00a0<strong>Bitcoin<\/strong>\u00a0is not by chance and is largely due to the massive entry of institutional investors. Numerous companies, such as\u00a0<strong>BlackRock<\/strong>, have become users of this cryptocurrency. In fact, as <a href=\"https:\/\/es.cointelegraph.com\/news\/blackrock-ibit-etf-second-largest-inflow-970-m\">reported<\/a> by\u00a0<strong>Cointelegraph<\/strong>,\u00a0<strong>BlackRock<\/strong>\u2019s Bitcoin ETF acquired nearly $1 billion in BTC on April 28.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-15053 size-full\" src=\"https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-3.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-3.jpg 1920w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-3-300x200.jpg 300w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-3-1024x683.jpg 1024w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-3-768x512.jpg 768w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-3-1536x1024.jpg 1536w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-3-700x467.jpg 700w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p class=\"my-0\">Retail investors, for their part, have also participated in this event, as market sentiment is bullish these days. Mostly, this is due to factors such as the search for alternatives to inflation or safe havens in the unstable environment resulting from the new tariffs imposed by the United States.<\/p>\n<p class=\"my-0\">Reactions on social media to the current rally have also been key to taking\u00a0<strong>Bitcoin<\/strong>\u00a0to these new levels. Voices in the crypto world, such as trader\u00a0<strong>Titan of Crypto<\/strong>, noted that they expected increases of up to $135,000 for this year based on their analysis with tools such as key resistance and support levels or Fibonacci.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">#Bitcoin $135,000 Target Still in Play for 2025 \ud83d\ude80<\/p>\n<p>The plan is unfolding perfectly.<\/p>\n<p>We kept stacking #BTC when everyone was panicking and got plenty of hate for it.<\/p>\n<p>Imagine still being on the sidelines now&#8230; \ud83d\udc40 pic.twitter.com\/ry1XeGVsg2<\/p>\n<p>\u2014 Titan of Crypto (@Washigorira) May 21, 2025<\/p><\/blockquote>\n<p class=\"my-0\">The event did not go unnoticed, and social networks were filled with reactions to the unexpected competition between both assets.\u00a0<strong>X<\/strong>\u00a0was one of the leading platforms for so many celebrations. Users and analysts shared charts and comments celebrating both the\u00a0<strong>Bitcoin Pizza Day<\/strong>\u00a0and the surpassing of\u00a0<strong>Amazon<\/strong>.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">JUST IN: Bitcoin overtakes Amazon and Google to become the 5th biggest asset in the world. pic.twitter.com\/dYqKvTTAEK<\/p>\n<p>\u2014 Bitcoin Archive (@BTC_Archive) May 21, 2025<\/p><\/blockquote>\n<p class=\"my-0\"><strong>When did it happen?\u00a0<\/strong><\/p>\n<p class=\"my-0\">This milestone, as we know, took place on May 22, 2025, when\u00a0<strong>Bitcoin<\/strong>\u00a0reached a value of $2.19 trillion and\u00a0<strong>Amazon<\/strong>\u00a0was at $2.13 trillion. The event occurred in a context of all-time highs, with\u00a0<strong>Bitcoin<\/strong>\u00a0being worth more than $110,000 per BTC. As it surpassed\u00a0<strong>Amazon<\/strong>,\u00a0<strong>Bitcoin<\/strong>\u00a0consolidated itself as the fifth most valuable asset in the world.<\/p>\n<p class=\"my-0\">It is doubly important, since it coincided with the\u00a0<strong>Bitcoin Pizza Day<\/strong>. This day is so special because in 2010 the first documented purchase with\u00a0<strong>Bitcoin<\/strong>\u00a0was made. And as expected, the purchase was for pizzas. There were two, to be exact, for a total value of 10,000 BTC.<\/p>\n<p class=\"my-0\">That day not only marked the first documented purchase with\u00a0<strong>Bitcoin<\/strong>, but also the purchase of the most expensive pizzas in the world. Although at that time their value was barely $41, today those pizzas would be worth at least $1 billion.<\/p>\n<p class=\"my-0\">The\u00a0<a href=\"https:\/\/www.bitnovo.com\/blog\/esto-es-lo-que-tienes-que-saber-sobre-el-bitcoin-pizza-day\"><strong>Bitcoin Pizza Day<\/strong><\/a>\u00a0represents much more than a funny anecdote (although not so much for the buyer). This day represents the first real use case of\u00a0<strong>Bitcoin<\/strong>\u00a0and how it went from being a digital rarity to becoming a digital means of payment. Since that day, every May 22 this milestone is celebrated with events, marketing campaigns, and discounts.<\/p>\n<p class=\"my-0\">For this reason, the fact that it coincided with\u00a0<strong>Bitcoin<\/strong>\u00a0surpassing\u00a0<strong>Amazon<\/strong>\u00a0in market capitalization caused such a stir in the crypto ecosystem. These milestones reinforced the historic nature of that date and how\u00a0<strong>Bitcoin<\/strong>\u00a0started as a payment for two pizzas, but now leads the tech giant\u00a0<strong>Amazon<\/strong>.<\/p>\n<p class=\"my-0\"><strong>Where does it have an impact?\u00a0<\/strong><\/p>\n<p class=\"my-0\">The impact of\u00a0<strong>Bitcoin<\/strong>\u00a0surpassing\u00a0<strong>Amazon<\/strong>\u00a0was notable and multidimensional, especially in three key aspects:<\/p>\n<ul>\n<li class=\"my-0\"><strong>Traditional financial markets:<\/strong> By consolidating itself as the fifth most valuable asset in the world, Bitcoin\u00a0shook the markets with the idea of when it will climb the next steps. Coverage was not only in crypto media, but the news also reached economic and financial portals.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"my-0\"><strong>Confidence and capital inflow:<\/strong> The fact that a cryptocurrency has surpassed an established global company increased confidence in this asset and in the crypto market in general. At the same time, on May 22, <a href=\"https:\/\/es.tradingview.com\/news\/cointelegraph:bdf18018b09cd:0\/\">TradingView<\/a> data reported an increase in inflows into Bitcoin\u00a0exchange-traded funds (ETF) of nearly $604 million on May 21.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"my-0\"><strong>Market reaction:<\/strong> On this day, while <strong>Bitcoin<\/strong>\u00a0hit its new all-time high above $110,000,\u00a0<strong>Amazon<\/strong>\u00a0slowly retreated. This caused an increase in capital flow towards\u00a0<strong>Bitcoin<\/strong>. Also, this month\u00a0<strong>BlackRock<\/strong>\u00a0<a href=\"https:\/\/es.tradingview.com\/news\/cointelegraph:bdf18018b09cd:0\/\">became<\/a> the second largest bitcoin holder below Satoshi Nakamoto.<\/li>\n<\/ul>\n<p class=\"my-0\">This news became the subject of massive coverage by financial media and users. In this way, confidence and institutional investments in\u00a0<strong>Bitcoin<\/strong>\u00a0as an asset increased significantly. That same day,\u00a0<strong>Bitcoin<\/strong>\u00a0accumulated a 3.3% rise and an appreciation of nearly 17% so far in 2025 and 120% in 2024.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15057 size-full\" src=\"https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-2.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-2.jpg 1920w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-2-300x200.jpg 300w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-2-1024x683.jpg 1024w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-2-768x512.jpg 768w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-2-1536x1024.jpg 1536w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-2-700x467.jpg 700w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p class=\"my-0\"><strong>Why is it important? (Why)<\/strong><\/p>\n<p class=\"my-0\">It goes without saying that this milestone is of great importance in the history of the crypto ecosystem. Mostly, this importance is due to the fact that\u00a0<strong>Bitcoin<\/strong>, a completely decentralized asset, has surpassed\u00a0<strong>Amazon<\/strong>\u00a0in market capitalization. This affects numerous dimensions both financial, technological, and cultural, marking a before and after in market history.<\/p>\n<p class=\"my-0\">By surpassing\u00a0<strong>Amazon<\/strong>,\u00a0<strong>Bitcoin<\/strong>\u00a0positioned itself as the fifth most valuable asset in the world, with only gold and the three largest companies ahead. The simple fact that an open and decentralized protocol can not only compete, but surpass centralized giants, demonstrates that the value of something is no longer just in a good centralized and traditional structure, but can also be found in the trust of a distributed, intermediary-free network.<\/p>\n<p class=\"my-0\">On the other hand, this event has meant a clear increase in confidence in\u00a0<strong>Bitcoin<\/strong>\u00a0as a global asset, not only among crypto users, but also among large funds and institutional participants such as\u00a0<strong>BlackRock<\/strong>.<\/p>\n<p class=\"my-0\">For new users and emerging markets, the idea that\u00a0<strong>Bitcoin<\/strong>\u00a0can be a store of value and a financial tool, even in times of monetary instability, is reinforced.<\/p>\n<p class=\"my-0\"><strong>How has it been achieved?\u00a0<\/strong><\/p>\n<p class=\"my-0\">Surpassing\u00a0<strong>Amazon<\/strong>\u00a0is not an easy task nor something that can be achieved in two days. To achieve it, numerous previous events had to occur that allowed\u00a0<strong>Bitcoin<\/strong>\u00a0to reach where it is now:<\/p>\n<ul>\n<li class=\"my-0\"><strong>Institutional adoption and capital flows:<\/strong> In the first months of this year, capital inflows into <strong>BTC<\/strong>\u00a0have been historic thanks to U.S. ETFs and institutional adoption by companies such as\u00a0<a href=\"https:\/\/es.cointelegraph.com\/news\/microstrategy-buys-2138-btc-209-million\"><strong>Microstrategy<\/strong><\/a>\u00a0or\u00a0<strong>BlackRock<\/strong>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"my-0\"><strong>2024 Halving:<\/strong> This halving halved the mining reward for new bitcoins, which caused upward pressure on the price by limiting the available supply. It is worth noting that historically, halving events have preceded bullish cycles, and 2025 is another of these cases.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"my-0\"><strong>Macroeconomic factors:<\/strong> The market operates according to the events that occur in it and this has been a very significant year. From global economic uncertainty and inflation, to the monetary policies of the U.S. Federal Reserve and negotiations with China. All this causes clear distrust in FIAT money and leads users to seek alternatives to protect their assets, such as <strong>Bitcoin<\/strong>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"my-0\"><strong>Less speculative market:<\/strong> Unlike previous bullish cycles, this 2025 rally is accompanied by less speculation and greater participation in <strong>BTC<\/strong>\u00a0perpetual futures. According to data provided by\u00a0<strong>CryptoQuant<\/strong>, in the peak of March and December 2024, the funding rate for futures skyrocketed. This indicated positions that were too long and an overheated market. However, in May 2025, the funding rate has remained low compared to other peaks.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15061 size-full\" src=\"https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon.jpg 1920w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-300x200.jpg 300w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-1024x683.jpg 1024w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-768x512.jpg 768w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-1536x1024.jpg 1536w, https:\/\/bitsacard.com\/blog\/wp-content\/uploads\/2025\/06\/BTC-Amazon-700x467.jpg 700w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Bitcoin funding rate. Source:\u00a0<strong>CryptoQuant<\/strong><\/p>\n<p class=\"my-0\">In summary, the achievement of\u00a0<strong>Bitcoin<\/strong>\u00a0surpassing\u00a0<strong>Amazon<\/strong>\u00a0marks a before and after not only in the history of this cryptocurrency, but of the entire blockchain ecosystem. It means a great advance for decentralization and increased confidence in this sector.<\/p>\n<p class=\"my-0\">More and more people are deciding to familiarize themselves with the crypto ecosystem and events like this increase those entries. That is why platforms like\u00a0<strong>Bitnovo<\/strong>\u00a0exist, where buying, selling, and exchanging cryptocurrencies is intuitive and accessible. In this way, both experienced users and those taking their first steps can learn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On May 22, a milestone in the history of\u00a0Bitcoin\u00a0took place as it managed to surpass\u00a0Amazon\u00a0in market capitalization. On that day, the market value of\u00a0Bitcoin\u00a0reached $2.19 trillion, surpassing\u00a0Amazon, which stood at $2.13 trillion. This event positioned\u00a0Bitcoin\u00a0as the fifth most valuable asset in the world, behind giants like Apple, Microsoft, and Nvidia&#8230;.<\/p>\n","protected":false},"author":27,"featured_media":15364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-15065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bitsa-en"],"_links":{"self":[{"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/posts\/15065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=15065"}],"version-history":[{"count":5,"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/posts\/15065\/revisions"}],"predecessor-version":[{"id":15921,"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/posts\/15065\/revisions\/15921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/media\/15364"}],"wp:attachment":[{"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=15065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=15065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitsacard.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=15065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}